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A saying goes, Winning isnt everything but wanting to win is. Retailers and small business owners are now giving all they have to promote their businesses to keep it all afloat and weather the financial storm. The global financial crisis is a constant threat to most retailers, so many are doing some brainstorming of their own to capitalize on the situation. One of the effective tools they discovered is strengthening their businesses customer service. Indeed, the extra mile pays offand in cash. By nurturing a welcoming and service-oriented environment in their stores and businesses, retailers and business owners see customers respond well with their checkbooks and wallets.

According to Gary McCartney of Brands in Space, trends in retail performance gathered from a recent world tour revealed surprising lessons for entrepreneurs and business owners. Nowadays low prices and hefty discounts do not amount so much to keep attracting customers. McCartney said that added value to the shopping experience would be the ones (businesses) continuing to attract customers. He even cited the US-based store, Bergdorf Goodman that encouraged its staff to connect with the customers and take note of their habits, likes, and dislikes. McCartney even remarked, Its hard to quantify and put a price on service and its hard for competitors to knock it off.

Another lesson that can be learned from focusing on customer service is putting service before profit. This works both waysfor the customer and for the retailer. Satisfied customers often return, bringing additional sales that turn to profits for the retailer. Another form of extended customer service would be customizing a product according to the customers specifications. This added service would definitely set the enterprising and creative retailer or small business owner apart from the competition. McCartney told of a Nike store on Oxford Circus that gives the extra service of making the customers football boots to their preference, like favorite colors and such.

Australia has the distinct edge of recognizing innovative products and adding a dash of customer-oriented service to capture the emerging market. One good example is cash loans online. There are many reputable financial establishments that offer reliable payday advances on the internet. These money lenders make it easy for the needy customer to take out a payday advance loan by applying online. No need to line up in banks or submit dozens of forms through fax. These extra services add to the convenience of customers and it spells a big difference in terms of profits.